The B2B Institute: „The 5 principles of growth in B2B marketing” (2020)
Les Binet, Peter Field: „The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies” (2013)
James Hurman, Peter Field, Cannes Lions, WARC: „The Effectiveness Code“ (2020)
Byron Sharp: How Brands Grow – What Marketers Don’t Know (2010) accenture: „Reinventing Relevance – New models for Pharma Engagement with Healthcare Providers in a COVID-19 world” (2020)
Susanne Schmidt, Martin Eisend: “Advertising Repetition: A Meta Analysis on Effective Frequency in Advertising, Journal of Advertising” (2015), 44:4, 415–428
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